Stage 1
Your brand
voice.
Eight steps. One working content engine.
This guided process produces your positioning statement, voice principles, boundaries, narrative structure, and a final brand voice summary — the system prompt that drives everything you generate in Socials Studio.
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Your brand voice is saved to your account — accessible every time you generate content.
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You can upload your existing guidelines, brand voice doc, logo, mark, or fonts on the next screen — we'll extract and pre-fill everything for you.
Step 01
Strategic Positioning
Define what your brand is and does at a structural level. Be specific — avoid inspirational language and describe what you actually do.
Be concrete. What is going wrong in your audience's life or work that you fix?
Clear, specific activities or services. Not mission statements.
Geography, sector, platform.
Complete the sentence: "We are a [type] that [what] by [how], for [who], to achieve [outcome]."
Step 02
Brand Voice Principles
Define how your brand communicates — not what it says. Aim for 5–7 principles. Each needs a name, a one-line description, and an example.
Example: Calm over urgency — KATE never creates pressure. It absorbs complexity so the household doesn't have to feel it. "Permission slip due Friday. Want me to add a reminder?" not "⚠️ ACTION REQUIRED!"
Step 03
Voice Boundaries
Define exactly what your brand should and should not sound like. Be specific — this prevents drift over time.
Describe the tone, character, feel. Use comparisons if helpful.
Be specific — list the tones, styles, archetypes to avoid.
Step 04
Narrative Structure
Define how your brand consistently explains itself. Avoid vague or abstract language — write in clear categories.
Clear categories, not vague statements.
Process, systems, approach.
Step 05
Translate Voice into Real Language
Write 3–5 transformation examples. Show what generic copy looks like, then rewrite it in your brand voice. This is your most practical reference.
Step 06
Credibility Layer
Optional but recommended. Ground your brand with context that supports your positioning — without vague or unverified claims.
Methodologies, research traditions, named approaches.
Not competitors — references that help people understand your category.
Real experience, track record, founder story, user feedback.
Step 07
Systems Check
Ensure your brand is not described as a collection of disconnected activities. Answer how everything connects into a single coherent system.
Describe the relationship between your different offerings or features.
One clear sentence or paragraph that describes the whole.
Step 08
Final Brand Voice Summary
Write one paragraph that captures everything: how your brand sounds, and what every piece of content must reflect. This becomes the master system prompt for all content generation.
KATE example: "KATE sounds like someone who has already read the letter, checked the calendar, and thought about what's for dinner — but is waiting to be asked. Calm, precise, warm. Never hurries the user, never alarms them, and never acts without permission. Every piece of content should feel like it came from a trusted presence who respects the user's intelligence, their time, and their right to decide."
Write it as a brief for any writer, AI, or collaborator who needs to create content for you. One paragraph, internal reference quality.
How your brand name should appear (e.g. KATE. — with trailing full stop).
Optional — your defining one-liner.
Brand pack saved
Your brand pack is ready.
Your brand voice, positioning, logo, mark, and fonts are saved. Every piece of content you generate will use this as its foundation.
Step 00 — Optional
Upload your existing assets
Already have brand documents, a logo, or fonts? Upload them here and we'll extract and pre-fill the form for you. Skip this step if you're starting from scratch.
How this works: Upload any combination below. Our AI will read your documents, extract your positioning, voice principles, and guidelines, and pre-fill the 8-step form. You review and edit everything before saving — nothing is used without your approval.
Reading your documents…
AI Review
Reviewing your brand voice
Our AI is checking your brand voice against professional standards. Review the feedback below — accept suggestions, edit them, or ignore them before saving.
Analysing your brand voice…
Review the suggestions above, then save your brand pack.